Everest's marketing/ROI functionality affords modern small businesses the means to effectively manage and monitor the actual results of your marketing programs - all the way through to the sales impact. A fully-synchronized part of the affordable, comprehensive Everest, it lets your marketing department readily extract prime intelligence from your database so that expenditure and actual sales returns on promotions can be accurately monitored for accurate program analysis.

Marketing in Everest provides key, actionable metrics so sales can be grown proactively from progressive feedback; recording marketing events in customer contact records means knowing which customer has been contacted when and by whom – and ultimately which programs worked.

Everest overcomes your 'marketing/ROI' concerns:

There's always a disconnect between marketing and sales because their respective data are kept in separate databases – I don't know if and when an ad, mailing, or trade show has been effective in terms of sales.
No guesswork on results. Because Everest runs on one centralized database, all information is integrated from initial inquiry to final payment and every stage in-between. Promotion codes tie-up to sales invoices and sales orders and discounts so you know exactly which promotion links with which share of revenues, at all times, for quick ROI analyses on marketing programs. Everest lets you track sales activity from marketing investments in trade shows, print ads, Internet marketing efforts, and direct mail campaigns…all at the click of the mouse.

My reps often don't fill in customer details and this is hurting my business.
Everest lets you force customer-contact staff to record the minimum information you stipulate via the force tag custom tracking on customer profiles. This ensures high data integrity and consistency among customer contact fields.

My staff is continuously struggling to match items to customer needs.
The item-tracking feature in Everest permits easy and quick aligning of information from your database according to queries posed by customers so your staff can provide accurate responses and handle more customer queries in any given time frame.

I need to target mail my database but find it difficult to sort through thousands of records according to desired profiles.
Identifying customers through customer tracking allows you to cull those from the database that you'd like to target via specific bulk email marketing promotions, a potential saving in employee hours that would have to be expended to manually process lists.

I know that half my marketing dollars aren't doing anything; I just don't know which half.
Using promotion codes in combination with job codes allows you to accurately track the revenue against specific campaigns, so you can distinguish between campaigns that work and those with no promise. It also allows you to track discounts, expenses, profitability of goods sold etc. per campaign.

I'd like accurate customer demographics and buying patterns.
Customer profiling in Everest that meaningfully ties-up with revenues lets you segment returns even on the web for better opportunity management and more effective target marketing. Modifying parameters is easy so you can always find precisely what you are looking for.

I have to wait for the accounting department to give me reports on the performance of promotions.
Generate real-time reports and graphical analysis instantly within Everest. This way your marketing staff has critical information on tap for quick decisions.

Everest – Fully-integrated for maximum efficiency:

Everest is a fully integrated solution that covers accounting, inventory control, sales, order entry, marketing, purchasing,
e-commerce, point of sale, shipping & receiving, RMAs and more. The strength of the product lies in its non-modular design that enables you to enhance your business productivity significantly without ever having to add separate software. With Everest, you get a powerful yet affordable 'all-in-one' small business management software solution right-out-of-the-box!